Character Design
Expressing a Relaxed and Charming King Vibe.
In this project, I designed a king bee character who exudes a cool and charming vibe without the usual intimidating aura associated with kingship.
The king bee hold a crown, but it's not overly large or flashy; instead, it has gentle curves. The posture of the king bee is dignified yet relaxed, with graceful movements that convey a sense of ease rather than intimidation.
The expression is cool yet exudes kindness and intelligence. The eyes shine brightly with a smile that's warm but not imposing. The king bee is depicted as approachable, valuing communication with other bees and creatures around it.
"King Bee" Korean Street Fashion Brand
For the brand King Bee, which represents a Korean street fashion label, I incorporated elements of the Korean national flag into the design.